The Sanjay Ghodawat Group’s groundbreaking diversification strategy gave it a head start in exploiting future possibilities and the location strategy gave the Group the cost advantage necessary to win consumer acceptance. Yet something more was required to retain consumer confidence.
Mr Sanjay Ghodawat foresaw the importance of investing in technology to upgrade quality to international standards and won several accreditations on the way.
This investment paid off by yielding a fast expanding customer base and a high rise sales graph. Today, with over 6,000 employees and innumerable retail outlets, the Group’s reach extends to far corners of the country and beyond. With exports growing by leaps and bounds, the Sanjay Ghodawat Group will soon span across continents.
Fuelled by the ambition to become ‘the biggest, the best and the most valuable’ conglomerate, the Group is on the path of untrammeled growth, expansion and consolidation.
It has been a hallmark of the Group that it has identified areas which will be greenfield in the future. It has used this uncanny capability of picking winners to create a substantial conglomerate that always enjoys the first mover advantage. Developing infrastructure and resources locally has been a key thrust area. By creating employment and opportunities locally, the Group has earned immense respect and loyalty from the local populace. The Group is now poised to go places by replicating its successful model in remaining parts of India and also plans to look globally for further opportunities.